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May 2009
The Mystery of Search Engines
What do search engines really look for? While this is a much debated topic, most experts agree on a short list of important factors search engines consider.
1. Title Tags. You need a relevant title and is one of the most important tags for your site.
2. Meta Description Tag. Use distinct description tags throughout your site, and unique ones for each page.
3. Keyword Metatags. Search engines check these to make sure they match the content and topic of a particular page.
4. Domain Name Registration Renewal Period. Make sure your site is registered for an extended period of time. It saves you money and tells search engines you have a stable business.
5. Link Popularity. How do other web pages point to your website? Are the links relevant? Are they considered valuable resources? Use only links that relate to your web site.
Read more...
PCA's New Capabilities - E-Cards and E-Newsletters
Did you know PCA offers custom E-cards? These can be used as greeting cards, invitations or announcements and sent as an e-mail to your friends or clients. Here are a few examples that we have completed this past year.
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| PCA also creates custom E-newsletters that you can send to your clients. Here is an example of one such E-newsletter. Please call for pricing. |
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Marvelous Makeovers
Recent Projects
PCA is proud to show you some of the sites we have completed in last half of 2008.
New Team Members
We are pleased to announce the addition two new members to our team:
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Julie Shearer brings over 9 years of extensive Marketing, Management, and Sales experience. She has developed both tactical and strategic marketing plans, created promotional campaigns, and developed a national brand management strategy. Her experience includes positions in both domestic and international retail, franchise, and wholesale industries.
At PCA, Julie will handle day-to-day operational aspects of new and existing projects. She will work closely with clients to clearly identify goals and expectations. In addition, Julie will assist the client in selecting a designer from our team and coordinate the site project from inception to completion.
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Susan Annand has been a graphic designer and illustrator for the past 17 years. She has worked in large corporate environments and small Web shops gaining experience with identity and branding as well as animation and 3D illustration. Since starting a freelance business 12 years ago she has worked with a wide variety of clients. Some projects include: book cover illustrations, website, logo and brochure design, custom signage, and collateral identity for start-up businesses.
Susan is passionate about doing anything creative and enjoys watercolor and oil painting as a hobby.
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