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Archived News

January 2010

Table of Contents


Ideas for Using Twitter for Marketing and PR

Twitter is a tool for "micro-blogging" or posting very short (max. of 140 characters) updates, comments or thoughts. It's kind of a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

Ideas for Using Twitter for Marketing & PR

1. Engage in social media. Most people have little time to write a blog or answer lots of messages and friend requests on Facebook. But, Twitter is limited to 140 characters per update, so it is all about short thoughts and comments. If you can send a text message, you can use Twitter from anywhere in the world as a marketing and PR tool.

2. Keep in touch with bloggers / media. It is really easy to follow someone on Twitter. You'll also be surprised how often they decide to follow you as well. "Tweeting" is an easier way to connect with influential people than calling or emailing.

3. Monitor your company / brand on Twitter. Even if you don't join Twitter yourself you can monitor what people are saying about any person, company or brand. This is quite useful from a marketing and PR standpoint. Twitter has a search engine that lets you do this.

4. Announce specials, deals or sales. If you are a retailer or in a service based industry, you can use Twitter to announce deals instantly to a large audience.

5. Live updates on events. If you participate in trade shows or run corporate events, you can use Twitter to announce changes. It is a great last minute marketing tool.

6. Promote blog articles, webinars, interesting news and more. It's really easy to post a link to something in Twitter. A good idea is to post articles on other websites that are relevant to your business, like a customer success story or other PR coverage. When you only have 140 characters, posting links enable you to share additional information.


Recent Projects

PCA is proud to show you some of the sites we have completed recently.


Campbell Tax Property Advisers
campbellpropertytax.com


Coldwater Technology, Inc.

Brandt Engineering - Flash Intro
brandteng.com


Marvelous Makeovers - Wider Format

Last month's newsletter contained information about how higher resolution monitors lend themselves to wider formatted Web sites. (If you missed it, read the article here.) We are proud to showcase two recent projects.

Befores (narrower)
Afters (wider)

Before

After
USI Remodeling
http://usiremodeling.com


Before

After
Canyon Creek Roofing
http://www.ccroofing.com


USI Remodeling wins Star Award for Best Remodeling Web Site

The Star Awards is the Southwest's premier building industry awards program. Entries are accepted from the entire Southwest, including Texas, Arkansas, Louisiana, New Mexico and Oklahoma. Congratulations to USI Remodeling for this distinction awarded by the Texas Association of Builders.


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